Viral Beauty

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Viral Beauty
Friday, April 28, 2017 9:30 PM
Fort Myers Beach Film Festival, Fort Myers Beach, FL
 
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Show Details
  • Ticket Price: $7.00
  • Door Time: 9:00 PM
Viral Beauty follows the journey of Marsha Day, a brash overweight millennial who posts a controversial dating ad online in which she seeks a rich, handsome, Ivy League-educated guy. Perez Hilton, playing himself, introduces her video to a mass audience and Marsha skyrockets to online fame as a target of vicious cyber bullying over her appearance and is  lampooned for her unrealistic expectations. As she defends herself against numerous haters, she gains a fanbase launching her into cult hero status.
 
In a modern take on the classic Cinderella story, Marsha’s newfound fame attracts a powerful talent manager, Tara Zhang (Ruibo Qian - Jessica Jones, Mozart in the Jungle, Broad City, Manchester by the Sea), who shapes Marsha into an online celebrity with lucrative brand endorsements, leading her to the high life in New York City. With her career soaring, Marsha begins an exciting but rocky relationship with a handsome fitness entrepreneur, Will Durham (Mark Junek - Smash, The Outs, Blindspot, Forever), who is more than meets the eye. As the
demands of love and celebrity catch up to Marsha, she must wrestle with the monster of fame and the seduction of capitalism.
 
The film pushes viewers to uncomfortable places by immersing them in a hard-hitting world of web trolls, cyber bullies, body image issues, privacy invasion, excessive consumerism and outrageous exploits for fame. A world where vanity takes front and center much like our times. 
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